UPAJ, a Slovene clothing brand with style, soul and an idea. Lets be realistic, UPAJ, as a name, already gives a sense of power (in Slovene it means 'to hope, to believe'). A sense of control, a feeling that you can achieve anything no matter the fear or obstacles! Anja Kozelj and Nike Koleznik have presented this idea to the world in May, and since then, it has become one of the most wanted and known Slovene brands.
What is the meaning of Upaj? It means ‘to never end’, to never give in. In times of hardship, when you feel lost and alone, all you have is hope, Hope for the better, hope for the best. And we believe in the power of our thoughts; “The mind is everything. What we think, we become.”-. Buddha